VomelaView explores the ideas shaping how brands show up in the physical world.
Each issue brings together insights and inspiration across industries—demonstrating in words and pictures how environments, experiences, and tangible touchpoints influence attention and connection, turning busy consumers into loyal customers.
A branded fleet is one of the most dependable assets a company owns. But not every message moves on the same timeline as a multi-year wrap. Product launches, seasonal promotions, regional tests, and event activations live on a faster clock. They call for a way to put a high-impact message on the road for a time, then replace it when necessary. Switch can help do just that.
Seasons do more than change the weather. They change how people think, feel, spend, plan, and make decisions. The shift from winter to spring, summer to fall, or holiday chaos to January reset is not just environmental. It is psychological, emotional, and behavioral. That is significant for marketers because people rarely make decisions in a vacuum.
Consumers are embracing tools to help automate their lives and their work. And while today they enjoy an economy of endless choices, the biggest luxury in a culture moving at warp-speed is . . . time. Savvy experiential marketers are uniquely suited to ensure that their time is well spent.
It's July. And while everyone else is reaching into the beach bag for sunscreen, smart brand teams are rummaging through the holiday campaign boxes in the back of the closet. In other words, it’s never too early to plan your holiday campaigns. And it’s the perfect time to enter a wonderland of brand experiences in our new e-book: VomelaVisions for the Holidays and get inspired.
In Part 1: “The Power of Direct Mail,” we explored the five main types of direct mail marketing; in Part 2, “Types & Benefits of Postcards,” we looked at the strategic use of postcards; in Part 3, “Types and Benefits of Catalogs,” we highlighted direct mail automation. Here we’re looking at how to combine letters with digital marketing for maximum ROI.
Charlotte was cleaning out her parents’ garage last summer when she found a box of catalogs, circa 1996–1999. dELiA*s, MoxieGirl, Alloy—they were all there. “Instant flashback,” she says, describing how she sat down on the concrete floor to page through them. Today, a desire for a more analog world is growing quickly.
To reflect fast-casual restaurant flair within their new industrial chic headquarters, in San Diego, California, Qdoba Mexican Eats turned to Vomela to ensure the new space reflected Qdoba’s core values and culture. From project management, design, and printing to installation, the creative designers at Vomela were given carte blanche to flex their creative muscles, resulting in a space in which the company’s culture and personality shines through.
