OCTOBER 2026

VomelaView explores the ideas shaping how 
brands show up in the physical world.

Each issue brings together insights and inspiration across industries—demonstrating in words and pictures how environments, experiences, and tangible touchpoints influence attention and connection, turning busy consumers into loyal customers. 

Top Story

Halloween: Decorate First, Then Pass the Candy

Vomela

There is a twelve-foot plastic skeleton standing in yards across America right about now. It’s called the “12 FT Giant-Sized Skelly with LifeEyes LCD Eyes.” It retails for $299 and has sold out every single year since it appeared in 2020. Skelly became a cultural event with press coverage, restock rumors, a secondary market, and a fandom. No media buy did that.

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Why Luxury Brands Are Building Worlds Worth Escaping Into

The Drum

There’s often a moment when brands haven’t caught up with consumer behaviors. We may be in one right now. People want real-world expressions that place the individual at the heart of a collective experience. In a word, this feels like a new type of Romanticism.

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7 Direct Mail Plays to Win Every Stage of the Buyer Journey

PFL

Modern direct mail—when it's automated, personalized, and triggered by the same data that powers your digital campaigns—is something you can tailor to every stage of the buyer journey. At Delivered 2026, Laura Phillips, Director of Demand Generation at PFL/Vomela, shared seven plays that show exactly how. Here's a look.

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Vomela Invites You to a Fleet Rebranding Masterclass

Vomela

Rebranding Your Fleet Without Hitting the Brakes takes place live on Thursday, November 12. Join Vomela’s project management experts as they take you behind the scenes of how fleet rebrands are planned and managed, from the first vehicle list to the final install. Get the details and sign up.

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The 2027 Marketing Plan Starts With What You Stop Paying For

Silesky Marketing

If you can’t prove which spend is driving revenue, every pitch for your 2027 marketing plan will sound like a good idea. Most reports show clicks and impressions, which reveal little about what deserves to stay. As this article suggests, a “stop list” fixes that in five steps.

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Physical Experience Meets Automated Sending

Vomela

Vomela creates the environments where customers meet and interact with your brand. PFL, a Vomela company, invites them, then follows up with automated direct mail. Because both are part of the same company, a customer of either one can easily tap into the services of the other. Learn how.

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Success Story

Direct Mail Automation Pays Dividends for Avidia Bank

Vomela

Avidia Bank faced time-consuming manual processes in an initiative to help children learn money skills. It required a streamlined approach to direct mail that the bank did not have, so they turned to PFL, a Vomela company, and saw tangible results fast. Read their story.

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