VomelaView explores the ideas shaping how brands show up in the physical world. Each issue brings together insight and inspiration from across industries—showing how environments, experiences, and tangible touchpoints influence attention, connection, and performance. From marketing strategy and direct mail to large-scale spaces and moments in between, our newsletter is thoughtfully curated and edited to offer a perspective that’s relevant, practical, and worth your time.
Experiential marketing—also called engagement or event marketing—is built around one objective: giving audiences distinctive, branded experiences that shape how they think about and buy from a brand. The market behind that is growing fast. Valued at $55.53 billion in 2026, it's projected to reach $71.22 billion by 2035.
In Part 1 of this series about “The Power of Direct Mail,” we explored the five main kinds of direct mail marketing and why they still work. In an era when digital marketing has lost most audience attention, businesses don't have a reach problem—they have an engagement problem. Direct mail solves that with one-to-one personalization, and few formats deliver it more reliably than the postcard. Classic for a reason: It works.
When fans gather, brands have a rare opportunity to make a real connection. Major sports moments—global tournaments, citywide watch parties, fan festivals—turn public spaces into shared experiences. For brands, showing up in these moments isn’t about being loud. It’s about being meaningful. The most successful fan activations don’t interrupt the experience—they become part of it.
Vehicle wraps deliver up to 80,000 impressions per day per vehicle and a 97 percent recall rate that beats digital ads at 19 percent, turning passing traffic into real inquiries and sales. If you are comparing today’s media spend, wraps can cut through like no static billboard can with 53 percent more traffic and an 800 percent average ROI over three years.
In 1930s Hollywood, studio executives settled on a number that has outlived nearly every marketing theory built on top of it: A prospect needs to encounter a message at least seven times before acting on it. Nearly a century later, the “Marketing Rule of 7” is having a moment again—not because marketers have run out of ideas, but because the theory fits optimized omnichannel strategies flawlessly.
Walk past a great retail storefront and something registers before you even know what you’ve seen. Colors, imagery, maybe a shape catches your eye, and you slow down. That’s not luck. That’s design. In a recent event hosted by Vomela, sales leader Jeff Van Vactor chatted with Vomela’s Chris Downs—a 30-year veteran of the window-graphics world—to explore how retail brands can turn windows into one of their most powerful marketing assets.
For a quick-service restaurant brand, the holiday season is prime time—foot traffic spikes, drive-through lines grow, and visibility in high-traffic corridors becomes a competitive advantage. Bojangles’ Western NC franchise group wanted to make a bold seasonal statement at one of its key South Carolina restaurants. The call came in on November 1st: Could Vomela design, produce, and install a full exterior building wrap before Thanksgiving? Read and find out.
