VomelaView explores the ideas shaping how brands show up in the physical world. Each issue brings together insight and inspiration from across industries—showing how environments, experiences, and tangible touchpoints influence attention, connection, and performance. From marketing strategy and direct mail to large-scale spaces and moments in between, our newsletter is thoughtfully curated and edited to offer a perspective that’s relevant, practical, and worth your time.
We have always been known for craftsmanship, responsiveness, and ability to execute at scale without losing the attention to detail. This is the difference between a good print job and a great brand experience. We invite you to explore Vomela’s newly redesigned site, which gives the high-impact work we create with our customers the home it deserves online.
The retailers gaining ground in 2026 don’t see online versus in-store as a tradeoff anymore. Instead, they treat every location as a digitally powered experience hub. Retail has moved beyond the brick-and-mortar versus ecommerce divide, with the line between online and offline shopping completely blurred. Today’s shoppers want a fully immersive experience—one that combines the sensory-rich encounters of in-store shopping with the convenience and personalization of online experiences.
OAAA (Out of Home Advertising Association of America)
New research from OAAA and the Winterberry Group reframes out-of-home advertising—including transit, fleet, and place-based media—as a direct commerce tool, not just a brand-awareness channel. The study finds that 98 percent of marketers now incorporate OOH into purchase-driven initiatives, with 86 percent expecting to increase investment over the next two years. Brands are deploying OOH to drive retail traffic, reinforce consistent brand messaging, and influence decisions at and near the point of purchase.
Physical mail creates a different kind of moment—one that doesn’t compete in a crowded feed or disappear with a swipe. It shows up in the real world, where attention is more focused and engagement is more deliberate. And when direct mail is personalized, timed to behavior, and integrated with digital campaigns, it becomes not just memorable, but measurable. Here’s a look at five formats that continue to perform, along with practical tips for making each one work harder.
With SXSW undergoing its biggest structural overhaul in decades—the Austin Convention Center demolished, the festival decentralized across the city—brands had to rethink what an activation even looks like when there's no anchor venue. The result was some of the most inventive brand environment work of the year. Here is a practical creative brief for any marketer thinking about how physical presence, spatial design, and hands-on experience work together to build brand recall.
The graphics, print, and visual communications industry has a huge environmental footprint. For too long, sustainability was treated as someone else's problem in this space. We don't believe that anymore—and neither do a growing number of our clients and partners. That's why we're proud to announce that Vomela has become a signatory of The Climate Pledge, a commitment co-founded by Amazon and Global Optimism in 2019 to reach net-zero carbon emissions by 2040—a full decade ahead of the Paris Agreement's 2050 target.
Long-distance moves are complex, emotional, and often overwhelming, and PODS knows that the post-purchase experience can make or break a customer’s confidence in their decision. In 2024, that reality became impossible to ignore. Cancellation rates had reached historic highs, prompting the CRM team to rethink how they supported customers after purchase. What followed was a methodical, data-driven experiment that reshaped how PODS uses direct mail. Here’s the story.
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